“We’ll try to preserve that sort of cinematic model there,” consistent how most rivals handle it, he said. New movies coming to the service - notably marquee originals like Knives Out 2 - “will just have a pre-roll” of spots before the feature plays without interruption, Peters said. ![]() It’s mostly about what the state of the deal was and, again, we’ll work to reduce that number over time.”īasic with Ads features four to five minutes of ads per hour, with both series and feature films being interrupted by spots. What makes it and what doesn’t is “all based on deals,” Peters said, “so it’s not a specific studio. Peters described the 5% to 10% of programming that will be missing at launch as “a small minority of viewing.” ![]() Instead, the move has required a months-long process of obtaining rights and revising contracts. Having built a powerhouse of streaming on the premise of an ad-free experience for both consumers and creators, it isn’t possible for Netflix to simply throw the switch and have all titles available both with and without ads. There is sure to be scrutiny on the programming mix as the new service gets going. Netflix last month reported reaching about 223 million subscribers worldwide and 73 million in the U.S. ![]() ![]() The executive leading the charge for Basic with Ads, chief operating officer and product chief Greg Peters, calls the new tier “a pro-consumer model” that will bring in “a lot more members,” though no projections have been offered. How To Watch Sunday's SAG Awards Livestream
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